Where did all the Pinterest users go, Reader? After 11 quarters of consecutive user growth, Pinterest has allegedly lost 24 million users with a strong decline in Q2, though its revenue results remained strong for the period.

The loss, Pinterest says, is largely attributable to the global vaccine roll-out, and the re-opening of physical stores, which has impacted the adoption of eCommerce and online browsing.

As per Pinterest:

This may sound like a very random piece of news. However, as marketers, we need to bear in mind that the post-pandemic world may affect the way users approach social media, as well as the rise of e-commerce we saw at the beginning of the year.

It’s too early to tell how other platforms will be affected, but keep an eye out, dear marketer. Change is coming.

Fab

BOOKMARKABLE CONTENT

Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for your promotional approaches through various insights, templates and recommendations, specific to seasonal events and business types.

​
​NEWS IN BRIEF

• 💬 Twitter is currently experimenting with a new set of voice-changing options for Twitter Spaces, which would enable you to filter your voice through a range of effects. I get it, most people do not enjoy hearing your own voice in recordings and playback. However, wouldn’t a tool like this create barriers for people looking to use their voice on other platforms? Not sure whether this is what Spaces need to make a mark on the platform.
• 🤝 After a lengthy period of testing, Instagram has announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users.
• 📛 Pinterest continues to expand on its insight tools with the addition of two new metrics for Idea Pins, which is its take on the social Stories format. Pinterest is now adding ‘Follows’ and ‘Profile Visits’ for Idea Pins specifically, providing more insight into how your Idea Pins are actually contributing to your overall platform performance.
• 📱 As spotted by app researcher Alessandro Paluzzi, Instagram appears to once again be looking to nullify its video rival with a new test of a TikTok-style vertical content feed for Explore, which, once entered, would enable you to swipe through Instagram’s content recommendations, and swipe across on multi-image posts.
• ⏰ TikTok is adding a new option that will enable broadcasters to assign ‘Live moderators’, being a person, or people, that can help them manage their streams. TikTok is also rolling out keyword filters for live-stream comments. thoughtful comment reminders to live-streams, which could help to stop commenters from making potentially offensive remarks keep things civil and welcoming — which, again, will be important considerations for potential brand and influencer partnerships.
• 🛍 Twitter is set to introduce Shop Module - a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase - seamlessly in an in-app browser, without having to leave Twitter.

PODCAST EPISODE SPOTLIGHT 🎙

As it launched a brand new website and branding, Clubhouse has announced that it’s moving out of closed beta, whilst TikTok is revamping its Live offerings and and Tweetdeck is getting a makeover.

​

​

​