Note to self: do not plan on launching a brand new campaign involving 100 people the week before your certification starts, Fab.

Anyways, regardless of my levels of madness reaching newer heights, I have learned a lot about repeating this old campaign, taken from my old company, Creative Impact.

This year, we gathered nominations for our top 100 ONLY from social which means we had to gather all bios, headshots, links and emails manually.

We are looking at a minimum of 25 hours. I roped in my husband to add the final bios to the Canva design, and he also crafted our amazing cover.

Alt Marketing School @altmarkschool Super excited to introduce you to our our first top 100 list of trailblazers. Our values and ethos are all about amplifying the community This is our little token of appreciation for all the amazing humans who show up every day to serve others amschool.click/top100 pic.twitter.com/ZN80x9uYat February 17th 2023 1 Retweets 6 Likes

The last 3 months have been all over experiments - so what have I learned from them? Today I share my top 3 takeaways.

In summary

• in order to choose your next experiment, get back to your vision and values and make sure it aligns with the bigger picture
• create briefing documents and instructions to off-load some of the work when bringing others into your experiments
• repurposing, automating, hacking your way to make YOUR life easier allows you to put more focus into each experiment you want to carry out

From my Notion Dashboard

You can create yours here!

• Trying to become better at networking, but just do not seem to be able to find the time? Here’s how a simple spreadsheet will make you the most connected person in town.
• Self-care rituals are one of the many tools we can put in place to ensure that we are cared for and prevent ourselves from burning out. Let me start by saying self-care rituals are NOT just for when you’re having an off moment. They’re for always. They are rituals. There’s a million reasons as someone who spends most of their time online, you should have at LEAST one self-care ritual. This article helps bringing perceptive to the power of rituals.​
• People hate ambiguity - it's called the Ambiguity Effect.  Want to stop your users from getting overwhelmed? Be more clear. This GREAT case study from Blinkist can teach you a lot about the power of transparency.

Choose experiments that fit your visions

How do you choose which experiment to focus on?

Let's take the top 100, for example.

So here's the thing. We knew, historically, that top 100 are AWESOME, as we already did 3 editions with Creative Impact.

Still, it's a whole new industry, whole new audience, whole new market. Now, I would like if I said that I was not aware that this campaign brings HUGE awareness to the brand as well as the trailblazers.

However, you could argue there are other million ways to get others to amplify your brand at scale. Summits, expert reports etc.

Still, the top 100 just makes sense, because of our values and how we want to be perceived within the industry.

Here are a few prompts for you to choose your next experiment:

1. What is your main goal for this quarter (awareness, launch etc)?
2. Which platform can you focus on to try something new to help with this goal?

Break down each experiment to tasks and projects

This was huge for our open day. Each experiment is made of different parts, and it's crucial that you identify each task and area that will need to be optimised.

Involving others in your experiments? Briefing documents and instructions are your best friends.

I LIVE for Loom videos and Google docs. I also am a huge fan of Asana to create and assign tasks. Regardless of your experiment, the first step is to it break down further:

• Whose help will I need to turn this into a success?
• What is the ideal timeline for this experiment, which tasks will this involve?
• Which supporting materials can I create to answer specific questions and ease the process?

In order to scale, you need to automate and streamline

Let's go back to your tasks for the experiment. What can you automate, delegate OR streamline?

We used this for our on-going YouTube experiment and our top 100.

It saved us so much time and headaches.

For YouTube, we have been able to re-use what we have to create fresh content and amplify it. See the example of how we repurposed our open day takeaways below.

From our shop

Appreciation corner

Wednesday appreciation post this week goes to my friend Kevon. Not only is the best cheerleader you could ever ask as a business owner and the master of building businesses in public. This week, he also became a dad for the second time and I am so grateful I can call him a friend.

Kevon Cheung 🥦 @MeetKevon What people think Kevon is doing: teach building in public What I'm really doing: pic.twitter.com/mpvJnj8GOr February 21st 2023 1 Retweets 65 Likes

Fab-ulous weekly highlights

1. Want to check out this year's top 100? Here's the link for you to view. BTW, we are now streamlining the experience and you can nominate yourself - or a friend - for next year's list here.
2. This week I have been working extra hard to fully update our certification playbook. We will now be offering both a Google playbook and a Notion playbook. I will not lie, this has been a huge amount of work, but I am really excited because it will make the cohort experience even more awesome by bringing our templates and resources all in one place!
3. We have enlisted our amazing Steph, who you may have heard on the podcast, as our coach for the upcoming cohort starting next week. We are implementing a new accountability group experience thanks to student feedback which is actually super exciting.

As we are going to look at more results from each experiment, I can also go through exactly what I'd do to review efforts, change course or even drop areas that are not really giving us enough return of investment.

Hit reply to let me know if you'd like me to share more on this!

What are you going to be experimenting with next?

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P.S. if you are looking for more support, these are 3 ways I can help…

1. Learn how to market with purpose and access weekly tactics here.
2. Book a power hour session and get unstuck here.
3. Reclaim time to focus your energy where it matters here.

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