Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
Did someone just say 'TikTok stories?' 🤨
The creator economy is not seeing a slow down any time soon, Reader.
YouTube has announced the launch of its new Shorts Fund, including a payout of up to $10k per month to individual creators based on Shorts performance 💰
Could it be that YouTube is following the example of Snapchat, as the institution of creator fund for the Spotlight feature saw the app paying out $1 million per day to the most popular Spotlight clips?
Will this be a sustainable plan for the platform to make the format fly and take off among more and more Stories look-a-likes cropping up?
As TikTok is working on its own version of Stories, just a few weeks after Fleets disappearance (not to forget the highly forgettable LinkedIn stories) it's clear that the jury is still out on whether Stories are not just for Instagram.
Fab
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NEWS IN BRIEF
- ☎️ As shared by social media expert Matt Navarra a test of TikTok Stories is now underway. Apparently, TikTok Stories will disappear after 24 hours and would be displayed in a collapsible left-hand side panel in the main feed of the app.
- 📊 Instagram has shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements. I previously talked about the new way the algorithm works, but as Instagram is focusing more and more on video, the way Reels will be shown has shifted majorly.
- 🎬 Is Facebook taking over the movie industry? Facebook is launching its first-ever official film premiere on the platform, with the documentary feature ‘The Outsider’ to screen on August 19th via a Facebook ticketed event. Could this be a tactical move from Facebook? Just last month, Facebook CEO Mark Zuckerberg noted that video now accounts for almost half of all time spent in the app.
- 🔎 Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration.
- 📼 LinkedIn has acquired how-to video app Jumprope as part of its expanded video focus and tying into both the development of its new, on-platform creator tools and the ongoing growth of LinkedIn Learning for professional skills development.
PODCAST EPISODE SPOTLIGHT 🎙
Pinterest, are you okay? Fab and Becca talk about Twitter e-commerce and voice filters for Spaces, Instagram’s new TikTok vibe and much more.
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Alt Marketing School
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
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