Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
Fab & Becca share predictions for the rest of the year
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WORKSHOP: POSITIVE IMPACT MARKETING
Learn about applying thoughtful marketing principles to your message. Throughout this workshop, we showcase case studies and brands that are championship a thoughtful marketing approach to inspire you with the next steps of your brand.
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PODCAST EPISODE SPOTLIGHT 🎙
In this special episode recorded before Fab went away, her and Becca explore predictions for the rest of the year based on some of the top news so far.
| LISTEN TO THE EPISODE |
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Alt Marketing School
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
FAB GIOVANETTI DIARY OF A CEO This past month I came to a breaking point. My to-do list kept expanding, my work kept stretching and my time off was dwindling. Goodness knows if I needed help - and needed it fast. So off I went, in search of support with our day-to-day marketing. If you’re anything like me, when it comes to tackling big projects and expanding your team as an entrepreneur or solopreneur - delegation can feel intimidating and downright overwhelming. I mean, how do you even know...
FAB GIOVANETTI DIARY OF A CEO Do you remember the teen magazines that used to be in the newsstands twenty years ago? (Apologies in advance if you were not born twenty years ago, you just made me instantaneously feel ten centuries older) If, like me, you were lucky to be alike in such age of printing glory, you’d remember teen magazines filled with pops tart gossips, eyebrow raising advice about your intimate health and loads of quizzes and tests. Will you marry your BFF? If you were a Spice...
FAB GIOVANETTI DIARY OF A CEO And just like that, our latest cohort is almost over! In January, we set out to do the biggest update to our cohorts yet. New 30+ page playbook for both Notion and Google docs Revamp all of the sessions including teacher workshops Added 2 weeks and 4 sessions to the cohort I thought that'd be it - yet I have come out of these 8 weeks with 4 more pages of small changes. As such, I couldn't help but reflect on some of the things that I have learned in the journey,...