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Facebook ups its game with creators and influencers 💥

published11 days ago
2 min read

Happy Friday awesome marketer - looks like the dudes at Pinterest, LinkedIn and Snapchat have been keeping busy this past quarter.

Pinterest has shared its latest performance update, showing steady increases in both users and revenue as the platform continues its push to maximize its business opportunities in more regions.

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021.

LinkedIn continues to see ‘record engagement’, with overall sessions up 29%, according to the latest performance update from parent company Microsoft.

Yet, what's the world’s favourite social platform? WhatsApp. Yeah, I know.

Read on to find out more about this week's podcast episode, as well as top news for the week!

Fab


LATEST PODCAST EPISODE 🎙

In this interview, we discuss how to scale social media efforts with a team. Learn about the areas that take up the most time for social media teams and what happens when teams grow. Is collaboration something that teams really need to focus on? Find out how teams can audit their current processes.


NEWS IN BRIEF

  • 😱 Facebook has released an official statement with the announcement of a range of new audio social options. This will be spread across its apps as it seeks to tap into audio marketing. Sounds like Deja Vu? They are riding the Clubhouse-driven trend, starting with a set of new audio creation tools. This is fostering the introduction of a new format called ‘Soundbites’, which are described as “short-form, creative audio clips for capturing anecdotes, jokes, moments of inspiration, poems”.
  • 📣 As shared by Mark Zuckerberg in a live-stream chat with Instagram chief Adam Mosseri, Facebook is planning to add more tools to help Instagram creators earn money from their efforts. This included creator shops, new Branded Content promotional deal frameworks, and an improved influencer marketplace to connect users and brands.
  • 📲 LinkedIn continues to see ‘record engagement’, with overall sessions up 29%, according to the latest performance update from parent company Microsoft. LinkedIn’s also seeing steady growth in ad sales, in line with usage trends — yet, seems like a few features have still not won the users. Stuck on how to use stories on LinkedIn? The platform is coming to the rescue with a new best practices guide for businesses.
  • 🎙 As the creator economy is not showing any slowing down, audio social is now looking to up its game with seriously monetization avenues for creators and brands alike. Spotify’s purchase of Locker Room may provide a model for how brands will invest in newer formats. In the meantime, apps like Clubmarket are appearing providing handy alternatives for creators to make deals with brands and sponsors.
  • 🐦 Twitter is quickly expanding its reach for businesses and creators alike. After previewing them at its recent Analyst Day overview, Twitter is now officially launching a live test of its new ‘Professional Profiles’, which will provide a new way for brands to present themselves on the platform, with dedicated tools and features aligned specifically with work use. On the same day, Twitter showcased its initial plans for new ‘Super Follow’ and tipping options, which will provide tools for Twitter users to directly monetize their presence by offering locked, exclusive content to paying members.

MARKETING GUIDE

The design world moves rapidly, perhaps more so than any other industry. Keeping up with emerging (and disappearing) trends may seem like a full-time job but it’s entirely necessary if you want better engagement and connection with your designs. Below are 7 design trends to try in 2021.


BOOKMARK OF THE WEEK 👇

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. I know, you may be genuinely wondering how marketers have been using the app in the past 3 months.

I genuinely have not been thinking about its potential (or lack thereof), yet Snapchat has been investing heavily in original content. This has been playing a key role in attracting new users more broadly and boosting in-app engagement.

Let’s take, for example, the 20 million people watching the new series “Ryan Doesn’t Know” starring Hollywood star Ryan Reynolds. If that is not a reason to re-download Snapchat, I do not know what is.


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