Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
Happy Friday Reader.
Struggling to keep up with Twitterâs updates? You are not the only one. I never thought Iâd say this, but Twitter is going after LinkedIn, Pinterest and Instagram with a host of monetisation options and upcoming features.
Twitter is launching its first official paid newsletter service this week with a new weather news offering called âTomorrowâ, which will provide up to date weather information and insights for a monthly fee.
At the same time, itâs working on Twitter Blueâs subscription and emoji-syle reactions. The platform is working on its new icons, according to the latest finding by reverse engineering expert Jane Manchun Wong.
In this special interview on the podcast, you'll meet Alex Merry and learn more about public speaking and delivering your message via audio.
Enjoy this week's bonus episode!
Fab
PODCAST EPISODE SPOTLIGHT đ
In this episode of the podcast we explore the evolution of public speaking in an online setting. Growing your confidence in engaging with a crowd online can be tricky, and with the rise of audio marketing the power of your voice is more important than ever. Learn how to become the most irresistible person of any Zoom room with Alex Merry.
NEWS IN BRIEF
BOOKMARK OF THE WEEK đ
Millennials have shaped the way we engage on social. Learn how social media use has fluctuated during the pandemic, and why. Now the biggest group in the workforce, the spending power is growing.
â
Take some time with our Millennials on social media report - and get clued up on the stats to know.
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
FAB GIOVANETTI DIARY OF A CEO This past month I came to a breaking point. My to-do list kept expanding, my work kept stretching and my time off was dwindling. Goodness knows if I needed help - and needed it fast. So off I went, in search of support with our day-to-day marketing. If youâre anything like me, when it comes to tackling big projects and expanding your team as an entrepreneur or solopreneur - delegation can feel intimidating and downright overwhelming. I mean, how do you even know...
FAB GIOVANETTI DIARY OF A CEO Do you remember the teen magazines that used to be in the newsstands twenty years ago? (Apologies in advance if you were not born twenty years ago, you just made me instantaneously feel ten centuries older) If, like me, you were lucky to be alike in such age of printing glory, youâd remember teen magazines filled with pops tart gossips, eyebrow raising advice about your intimate health and loads of quizzes and tests. Will you marry your BFF? If you were a Spice...
FAB GIOVANETTI DIARY OF A CEO And just like that, our latest cohort is almost over! In January, we set out to do the biggest update to our cohorts yet. New 30+ page playbook for both Notion and Google docs Revamp all of the sessions including teacher workshops Added 2 weeks and 4 sessions to the cohort I thought that'd be it - yet I have come out of these 8 weeks with 4 more pages of small changes. As such, I couldn't help but reflect on some of the things that I have learned in the journey,...