Happy Friday awesome marketer.
Struggling to keep up with Twitter’s updates? You are not the only one. I never thought I’d say this, but Twitter is going after LinkedIn, Pinterest and Instagram with a host of monetisation options and upcoming features.
Twitter is launching its first official paid newsletter service this week with a new weather news offering called ‘Tomorrow’, which will provide up to date weather information and insights for a monthly fee.
At the same time, it’s working on Twitter Blue’s subscription and emoji-syle reactions. The platform is working on its new icons, according to the latest finding by reverse engineering expert Jane Manchun Wong.
In this special interview on the podcast, you'll meet Alex Merry and learn more about public speaking and delivering your message via audio.
Enjoy this week's bonus episode!
PODCAST EPISODE SPOTLIGHT 🎙
In this episode of the podcast we explore the evolution of public speaking in an online setting. Growing your confidence in engaging with a crowd online can be tricky, and with the rise of audio marketing the power of your voice is more important than ever. Learn how to become the most irresistible person of any Zoom room with Alex Merry.
NEWS IN BRIEF
- 🛍 Instagram has introduced a new “Drops” feature that will allow users to see new releases from brands they have engaged with or may be interested in. According to Techcrunch: “Shoppers also can sign up to receive reminders about products they’re interested in, and look through products and collections from other drops that recently took place on Instagram.”
- 🐦 Twitter is working on a premium subscription service will provide small but valuable personalization tools. The offer is available in Australia and Canada and is including bookmark folders, undo Tweet, the coveted ‘blue tick of verification’ and much more. The question is, who is going to pay for these small upgrades?
- 🎁Following Snapchat and TikTok's suit, Instagram appears to be testing a new ‘bonuses’ program. The focus of the program would be placed on Reels promotion. App researcher Alessandro Paluzzi spotted this announcement screen in the back-end code of the app.
- 👍Twitter is dropping more updates in the coming weeks, as emoji-style reaction buttons are coming to your tweets. The platform is working on its new icons, according to the latest finding by reverse engineering expert Jane Manchun Wong.
- 🕶 AR technology (Augmented reality) for shopping is on the rise, and consumers — particularly on Snapchat and platform like Pinterest — are using it during browsing and buying sessions, according to a new study released this week by Publicis Media, Snapchat’s parent company Snap and Alter Agents.
BOOKMARK OF THE WEEK 👇
Millennials have shaped the way we engage on social. Learn how social media use has fluctuated during the pandemic, and why. Now the biggest group in the workforce, the spending power is growing.
Take some time with our Millennials on social media report - and get clued up on the stats to know.