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Alt Marketing School

Alt Marketing School

published15 days ago
3 min read

Happy Friday awesome marketer, I am super excited to share that we recorded our first episode of Marketing Soundbites and it was out this past Monday.

We had such a blast talking about Clubhouse, the future of Facebook and so much more. We cannot wait to bring you more of these!

In the meantime, let's talk about Instagram. For kids. Would a new, kids version of Instagram be a good thing, or could it negatively impact their mental wellbeing and development due to social pressure, comparison and exploitative algorithms?

As reported by the New York Times, the answers sounds quite obvious:

"A growing body of research demonstrates that excessive use of digital devices and social media is harmful to adolescents. Instagram, in particular, exploits young people’s fear of missing out and desire for peer approval to encourage children and teens to constantly check their devices and share photos with their followers. The platform’s relentless focus on appearance, self-presentation, and branding presents challenges to adolescents’ privacy and wellbeing."

I could not agree more with this statement. With the amount of pressure and exposure to the online world children are currently facing, an Instagram for kids would not do anything good to their mental health.

Read on to find out more about this week's podcast episode, as well as top news for the week!

Fab


LATEST PODCAST EPISODE 🎙

In this short episode, Fab talks about a recent experiment in which she managed to double conversions in less than a week by using a not-so-familiar Instagram feature: quick replies.


NEWS IN BRIEF

  • 🔥 Pinterest is looking to provide users with more ways to protect their IP on the platform with a new Content Claiming process, that will enable creators to register their original content and manage its future use via Pins.
  • 🎙 After years of increased competition from Spotify, Apple today announced its own expansion into podcast subscriptions. Apple unveiled its plans for a podcasts subscription service that would allow listeners to unlock “additional benefits,” like ad-free listening, early access to episodes and the ability to support favorite creators.
  • 💥 As spotted by app researcher Alessandro Paluzzi, Instagram is currently developing a new 'Link' sticker for Stories which would theoretically enable users to place a link onto their Stories frame, in the location of their choosing, as opposed to relying on a swipe-up link.
  • 📲 Facebook is launching a new option in Business Suite, its newest business management platform, which will enable users to compose and schedule Facebook and IG Stories within the planning element.
  • 🐦 Twitter has added a new Fleets option which enables users to add a background video or image to their Fleets frames, via their device camera or Camera Roll, which significantly expands your visual communications options.
  • 📣 YouTube has announced an expansion of its slate of sponsorship opportunities available via YouTube Select, which will give brands more ways to attach their promotions to specific moments and themes within the app.
  • 💬 While the majority of TikTok's audience skews on the younger side, older users are becoming increasingly active on the platform. With this increase in data, TikTok has released new insights on how older users are engaging on the platform.
  • 🎧 Reddit has shared a preview of its coming audio connection option 'Reddit Talk', its own take on Clubhouse.

CAMPAIGN SPOTLIGHTS

  • 💚 With 67% of U.S. consumers anxious about climate change, the Danone-owned brand Silk, producing plant-based foods will offer virtual discussions with a counselor.

MARKETING GUIDE

Engaging is, by far, the most important task to truly harness growth. This is not really a secret. However, what still seems to escape most people is that engaging on social media is a time-consuming task. Let me correct myself— it’s the most time-consuming task for most marketers. The discrepancy is quite obvious: we spend loads of time engaging, and it’s time we hardly add into our schedule. This is why I encourage you to schedule your engagement.


BOOKMARK OF THE WEEK 👇

But what if you as a business could speak directly to your prospects, customers and employees as they went about their day to day tasks?

bCast helps marketers grow social engagement, traffic and revenue with a podcast. The perfect alternative for people looking to increase revenue. In today’s world where products, features and even businesses can be replicated in a matter of days, it is more important than ever for businesses to build strong relationships with their prospects, customers and even employees.

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