Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
Oh, Instagram, you cheeky thing. Over the last week, Reader,
Last week, Instagram has made the news by announcing it is no longer a ‘photo sharing app’ — and the marketing world literally lost it.
“We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video,” Mosseri said. “You’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”
Almost at the same TikTok is extending the option to post videos up to three minutes long for all users, showing growing interest in evolving its video strategy.
As Drew Kirchhoff, Product Manager at TikTok put it:
The battle of video-sharing apps may begin. Are you team TikTok or Instagram?
Fab
PODCAST EPISODE SPOTLIGHT 🎙
We got it: Instagram is going after TikTok. As Adam Mosseri released the key focuses of the app, there was no surprised around and single point they raised. Shopping? Check. Creators? Check. Listen to our favourite news in brief from the past week.
LISTEN TO THE EPISODE |
NEWS IN BRIEF
BOOKMARK OF THE WEEK 👇
LinkedIn has published a new, 14-page mini-overview of its various ad and audience targeting options, which could help provide more context, and assistance, in devising your LinkedIn marketing strategy.
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
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