Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
LinkedIn is upping the game for companies π©βπ«
Hello Reader!
We have heaps of exciting news for you this week, including the launch of Alt Marketing Pro π₯, the community for marketers who want to change the world.
Last but not least, we also updated the Alt Marketing School website thanks to feedback of some members of the community. This is also a great way to celebrate the beginning of my very own course to start developing the Alt Marketing certification (yes, I am going back to school myself!) with the team at Maven HQ so keep your eyes peeled π©βπ«
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| CHECK THE NEW WEBSITE |
Fab
BOOKMARKABLE CONTENT βοΈ
TikTok has published part one of its 2021 Holiday Marketing guide, which outlines some key usage stats, important shopping dates to note, and even provides a calendar overview for planning outreach. One of the most interesting findings outlines how TikTok users are already thinking about gifts, and what, as a marketer, you can do about it.
| READ MORE HERE |
EVERYONE IS TALKING ABOUT... π
LinkedIn is introducing new features centered around helping companies grow and deepen your engagement with your audience. Companies will be able to draft and publish long-form articles on the platform expand their reach and provide valuable content.
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ALT MARKETING PRO UPDATES π₯
Alt marketing Pro just launched, and we are very excited to open it up to all the marketing pros out there. When you subscribe member, not only you receive subscriber-only content like interviews and report summaries, but you can submit your own questions for Fab and Becca exclusive AMA episodes. You'll also be supporting us and the show, as well as accessing exclusive member-only events and an upcoming community of marketers passionate to make a difference.
| JOIN ALT MARKETING PRO |
PODCAST EPISODE SPOTLIGHT π
New week, more social news. From Twitter's latest updates and implementations, all the way to LinkedIn's new tools for companies and pages, social networks are getting in "back-to-school mode" and focusing on brand new features to get marketers and customers' attention and foster leadership.
| LISTEN TO THE EPISODE |
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Alt Marketing School
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
FAB GIOVANETTI DIARY OF A CEO This past month I came to a breaking point. My to-do list kept expanding, my work kept stretching and my time off was dwindling. Goodness knows if I needed help - and needed it fast. So off I went, in search of support with our day-to-day marketing. If youβre anything like me, when it comes to tackling big projects and expanding your team as an entrepreneur or solopreneur - delegation can feel intimidating and downright overwhelming. I mean, how do you even know...
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FAB GIOVANETTI DIARY OF A CEO And just like that, our latest cohort is almost over! In January, we set out to do the biggest update to our cohorts yet. New 30+ page playbook for both Notion and Google docs Revamp all of the sessions including teacher workshops Added 2 weeks and 4 sessions to the cohort I thought that'd be it - yet I have come out of these 8 weeks with 4 more pages of small changes. As such, I couldn't help but reflect on some of the things that I have learned in the journey,...