Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
New TikTok partnership to support marketers
I'm going to be off for a while,Reader. This is the last full update for a few weeks, but I'll still make sure we share the upcoming podcast episodes we recorded for you ahead of the holidays.
I'll be back on the 17th September with more amazing news for you, and 2 upcoming workshops (check the link below!)
Reclaiming time is all I am about, so it's only fair I practice what I preach, but I shall be back soon 🔥
In the meantime, I hope you enjoy some exciting interviews we have lined up for you.
Fab
BOOKMARKABLE CONTENT
WORKSHOP: POSITIVE IMPACT MARKETING
Learn about applying thoughtful marketing principles to your message. Throughout this workshop, we showcase case studies and brands that are championship a thoughtful marketing approach to inspire you with the next steps of your brand.
| CHECK OUT OUR WORKSHOP |
NEWS IN BRIEF
- 🛑 Twitter is working on the next stage of its interaction management options with two features. These include ‘Leave This Conversation’, enabling users to avoid negative discussions and ‘Unmention Yourself’, also in testing, with updated wording designed to make it clearer what exactly ‘un-mentioning’ yourself would mean.
- 👏 TikTok has announced new partnerships with both Vimeo and Canva to provide more ways for marketers to build better campaign creative in each respective app.
- ⭐️ Snapchat is giving a glimpse into the topics and moments most relevant with the introduction of Snapchat Trends. Snapchat Trends highlights the most popular keywords shared with the Snapchat community via public Stories and My Stories that have been viewed by a large group, in addition to a searchable database of terms.
- 💻 How are people using Facebook these days? The platform is providing us with guidelines on the type of content most users will see and interact with with the Widely Viewed Content Report. Very interestingly, the content that’s seen by the most people isn’t necessarily the content that also gets the most engagement, showing that people’s behaviours are changing.
- 💇 Pinterest is taking another step towards maximizing inclusion, with the addition of a new, first-of-its-kind hair pattern search option, which will enable Pinterest users to search for hair products and ideas based on varying hair types.
- 👊 Instagram has launched a new promotional push which celebrates the diversity of Instagram users, under the slogan “Who We Become is Yours to Make.” The campaign, shot by Photographer Bella Newman, features a collection of Instagram creators in portraits inspired by their own stories. The portraits will be displayed “in culturally and contextually relevant locations”, in an effort to spark more discussion, and bring a broader range of users into the app.
PODCAST EPISODE SPOTLIGHT 🎙
This week is going to get heated as we have very strong feelings about TikTok stories. Plus we explore Linkedin video meeting features and Twitter’s new redesign.
| LISTEN TO THE EPISODE |
Alt Marketing School
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
FAB GIOVANETTI DIARY OF A CEO This past month I came to a breaking point. My to-do list kept expanding, my work kept stretching and my time off was dwindling. Goodness knows if I needed help - and needed it fast. So off I went, in search of support with our day-to-day marketing. If you’re anything like me, when it comes to tackling big projects and expanding your team as an entrepreneur or solopreneur - delegation can feel intimidating and downright overwhelming. I mean, how do you even know...
FAB GIOVANETTI DIARY OF A CEO Do you remember the teen magazines that used to be in the newsstands twenty years ago? (Apologies in advance if you were not born twenty years ago, you just made me instantaneously feel ten centuries older) If, like me, you were lucky to be alike in such age of printing glory, you’d remember teen magazines filled with pops tart gossips, eyebrow raising advice about your intimate health and loads of quizzes and tests. Will you marry your BFF? If you were a Spice...
FAB GIOVANETTI DIARY OF A CEO And just like that, our latest cohort is almost over! In January, we set out to do the biggest update to our cohorts yet. New 30+ page playbook for both Notion and Google docs Revamp all of the sessions including teacher workshops Added 2 weeks and 4 sessions to the cohort I thought that'd be it - yet I have come out of these 8 weeks with 4 more pages of small changes. As such, I couldn't help but reflect on some of the things that I have learned in the journey,...