Alt Marketing School

News roundup: Instagram's 3 new features

publishedabout 1 month ago
1 min read

Happy Friday awesome marketer. We all need a break. Pinterest's new report about consumers' habits for our post-COVID future shows consumers are willing to explore more, take a digital detox and focus on their growth. 

Dating app Bumble is giving workers the week off to recover from burnout, showing a heightened interest in encouraging their staff to recuperate after long periods of stress. As I mentioned, we all need a break 😉

Sadly, the social media world fully never stops, but that is what we are here for, right?



This week we talk about Reels - a lot. From Reels ads all the way to tips from Instagram itself, we look at what the platform will be focusing on for the next 6 months, and how it is taking inspiration from TikTok in its strategy.


  • 🤝 Today's consumers are demanding principled product and practices. Here's what that means for your company. Find out more about the interception of sustainability and marketing.
  • 📱Instagram has tested a new “suggested posts” feature recently offering additional content only after you’ve seen everything the people you follow have shared. In this latest test, suggested posts will be mixed throughout your primary feed, sometimes ahead of photos and videos from people you follow. It will also allow users to add specific topics as interest for suggested posts.
  • 🛍 Pinterest has teamed up with American Express to highlight 20+ SMBs that are selling items on the platform that people are looking for as they plan for the next stage after COVID-19.
  • 📊 Pinterest’s latest research report, identifies key habitual shifts as consumer habits are shifting and new trends and behaviours are emerging. The report is based on on-platform search trends, which could point to new opportunities or options to refine your brand messaging in line with the next stage.
  • 💬 Is Instagram expanding its tools for creators? The app is experimenting with a few features, including a new Stories option called ‘fan club’ stories, which would enable users to post exclusive Stories content that can only be viewed by members of a fan club or approved group. The app is also working on Collectibles, as a link into the current NFT craze, and would seemingly enable Instagram users to bid on digital items in-stream, as you can see below.


Feel like you wanna give up trying sometimes with the whole Instagram malarkey? Does it feel like no matter what you do, you can't work out what is actually working or not, and why and everyone else seems to able to grow engaged quality audiences? ⁠

Come join our teacher Jess next Tuesday or Thursday for a FREE MASTERCLASS on how to grow on Instagram.⁠

Join the masterclass here

I respect your privacy. Unsubscribe at any time