Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
Take a break on Instagram β°
This week is a ripe one, the social media world, Reader.
Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about.
In the meantime, well, Facebook is doing its best to keep up - and Becca even gives Mark an idea for a new feature.
Listen to our latest episode below,
Fab
THIS WEEK ON ALT MARKETING SCHOOL π₯
Alt Marketing Pro: Austin Nicholas on why accountability is key
Are you ready to get focused? It's the spicy extra member-only section from our chat with Austin Nicholas. In our main episode we discuss how to remove the remoteness from remote meetings and develop relationships in the same way as they might in the office.
| ALT MARKETING PRO |
EVERYONE IS TALKING ABOUT... π
Snapchat steps up its AR shopping experience π
Snapchat continues to advance its AR try-on tools, pointing to the next stage of online shopping, enabling Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app.
βREAD MOREβ
Take a break on Instagram β°
Instagram is testing a new user wellbeing option called βTake a Breakβ, which will enable users to set reminders to take some time away from the app after a certain period of activity β either 10-, 20- or 30-minutes.
βREAD MOREβ
Meta is looking to supercharge Facebook groups π
Meta is introducing new features to help Facebook group admins build the community they want, strengthen group culture and manage and sustain their communities.
βREAD MOREβ
PODCAST EPISODE SPOTLIGHT π
Twitter and LinkedIn are going after your website
Once again, Fab and Alt Marketing School teacher Becca run through the hottest news in the marketing world. 30-minute roundup of highlights, news and interesting marketing titbits.
| LISTEN TO THE EPISODE |
YOU MAY HAVE MISSED β‘οΈ
- When you share an Instagram link on Twitter a preview of that post will appear - READ MOREβ
- Leaked photo shows Metaβs planned competitor to Apple Watch - READ MOREβ
- Twitter for Professionals will begin to roll out this week for businesses and creators - READ MOREβ
- Clubhouse adds room recordings, improved analytics data on attendees - READ MOREβ
- Twitter rolls out profile search to more users, an easier way to search for a specific users' tweets - READ MOREβ
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Alt Marketing School
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
FAB GIOVANETTI DIARY OF A CEO This past month I came to a breaking point. My to-do list kept expanding, my work kept stretching and my time off was dwindling. Goodness knows if I needed help - and needed it fast. So off I went, in search of support with our day-to-day marketing. If youβre anything like me, when it comes to tackling big projects and expanding your team as an entrepreneur or solopreneur - delegation can feel intimidating and downright overwhelming. I mean, how do you even know...
FAB GIOVANETTI DIARY OF A CEO Do you remember the teen magazines that used to be in the newsstands twenty years ago? (Apologies in advance if you were not born twenty years ago, you just made me instantaneously feel ten centuries older) If, like me, you were lucky to be alike in such age of printing glory, youβd remember teen magazines filled with pops tart gossips, eyebrow raising advice about your intimate health and loads of quizzes and tests. Will you marry your BFF? If you were a Spice...
FAB GIOVANETTI DIARY OF A CEO And just like that, our latest cohort is almost over! In January, we set out to do the biggest update to our cohorts yet. New 30+ page playbook for both Notion and Google docs Revamp all of the sessions including teacher workshops Added 2 weeks and 4 sessions to the cohort I thought that'd be it - yet I have come out of these 8 weeks with 4 more pages of small changes. As such, I couldn't help but reflect on some of the things that I have learned in the journey,...