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Alt Marketing School

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Dear diary, how do I know whether my ideas are tattoo worthy?

FAB GIOVANETTI DIARY OF A CEO During my morning walk last week - I love walking, it makes me feel like I am claiming my time back in such an easy way - I was re-listening to this podcast episode with Seth Godin and Tim Ferris, I scribbled down on my phone (I guess I should write type, as...
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2 days ago • 6 min read

Dear diary, here's how I turn everyday tasks into rituals

FAB GIOVANETTI DIARY OF A CEO If you know me, you may be aware that I am truly a lover of productivity - heck, I wrote a whole book about it. Yet, I am not a big fan of routines. What I have built for myself over the years are specific rituals I can follow. Some of them even become habits. Up to...
9 days ago • 6 min read

Dear diary, can we survive the economic meltdown?

FAB GIOVANETTI DIARY OF A CEO As I was indulging in my weekly read-through newsletters (thanks again Meco for saving me HOURS), I came across Khe Hy's $645,099 business pivot essay. Oh yes, I am also going to add this to my recommended links below, because it's honestly too good. Mainly, I...
16 days ago • 5 min read

Dear diary, online courses changed a LOT in 12 years

FAB GIOVANETTI DIARY OF A CEO Last week I mentioned my first ever course, online marketing for yoga teachers - and its demise, sadly. Still, this week I realised I have been creating online courses for now shy of 9 years. I started with my ex boyfriend's journo microphone AND a setof Keynote...
23 days ago • 5 min read

Dear diary, this is the reason why you should drive for daylight

FAB GIOVANETTI DIARY OF A CEO Being your own boss is like being on a roller coaster ride every single day of the year A few years back, after one of our events for Creative Impact (my old company), I was walking back with one of our attendees: we were talking a bit about the company, goals,...
about 1 month ago • 5 min read

Dear diary, the results of our experiments are in

FAB GIOVANETTI DIARY OF A CEO Note to self: do not plan on launching a brand new campaign involving 100 people the week before your certification starts, Fab. Anyways, regardless of my levels of madness reaching newer heights, I have learned a lot about repeating this old campaign, taken from my...
about 1 month ago • 5 min read

Dear diary, where is my time going each week?

FAB GIOVANETTI DIARY OF A CEO How long does it take you roughly to complete XYZ task? I ask this question to every single client I work with, and very often to our Alt Marketing School students. Most time, all I can see is sheer panic in their eyes. From guess-timating all the way to wildly...
about 1 month ago • 7 min read

Dear diary, how we went from a proposal to 500+ attendees in 48 hours

FAB GIOVANETTI DIARY OF A CEO What a week it has been (already!). I wanted to share another example of not giving up and being patient. For the past year, I have tried to find a partner to support us with free events throughout the year to discuss the importance of inclusion and accessibility in...
about 2 months ago • 6 min read

Dear diary, our new YouTube channel taught me a lot about starting from scratch

FAB GIOVANETTI DIARY OF A CEO First of all, hi there Reader, it's been a hot minute I know. After having had to move all of my personal operation to ConvertKit (what we currently use for AMS) and put everything under one roof, I am back baby. I survived a few launches, including an open day...
about 2 months ago • 6 min read

Take a break on Instagram ⏰

This week is a ripe one, the social media world, Reader. Not only Linkedin has launched its freelancer marketplace, but Twitter is rolling out its professional profiles - seeing both platforms contending to become THE place for professionals to hang about. In the meantime, well, Facebook is...
over 1 year ago • 1 min read
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